칼럼 & 데이터베이스
스토어링크 이커머스 인사이트 리포트
스토어링크(대표 정용은)가 오픈마켓 최적화 플랫폼 데이터 분석에 기반한 이커머스 인사이트 리포트를 발간했다.
이번 리포트는 여름을 맞아 선크림을 주제로 발행됐으며 월별 기온 및 선크림 검색 수, 주요 제품 특징 키워드 등록 빈도, 소비자 리뷰 등에 관한 분석이 담겼다. 온라인 셀러, 마케터, MD 등 이커머스 관련 업계 종사자라면 누구나 스토어링크 홈페이지를 통해 자료를 열람할 수 있다.
데이터 분석 기간은 2021년 1월부터 2022년 5월까지로 스토어링크는 검색 데이터와 11만건 이상의 구매 리뷰 등 선크림과 관련된 다양한 인자들을 종합 분석했다. 리포트 제작에는 DTM(Dynamic Topic Modeling), STM(Structural Topic Modeling) 등의 기법이 사용됐으며 절단회귀모형(TRM, Truncated Regression Model)을 최대우도법(Maximum Likelihood Estimation)으로 추정, 상품 특징이 판매량에 미치는 영향을 추론했다.
* 관련 데이터는 PDF 파일로 첨부합니다.
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