칼럼 & 데이터베이스
(DB)브랜디드 콘텐츠를 만들어 팔아본 썰
B급인생
1
2018.12.05
글랜스TV(대표 박성조)가 지난 11월 28일 BCIC2018(Branded Contents Insight Conference 2018)을 개최했다.
이날 컨퍼런스는 박성조 글랜스TV 대표의 ‘브랜디드 콘텐츠 시대의 대두 – 브랜드와 미디어간의 지속적인 콘텐츠 협업에 대해서’를 시작으로 고려대 최세정 교수의 ‘브랜디드 콘텐츠의 매커니즘’ 등 다양한 브랜디드 콘텐츠와 관련된 주제 발표가 있었다.
짝퉁패션쇼는 이날 있었던 프로그램의 PPT(PDF 파일) 자료를 순차적으로 데이터베이스로 공개한다.
오늘(12월 5일)은 김정운 CJ ENM 팀장 ‘브랜디드 콘텐츠를 만들어 팔아본 썰’이다. (첨부 PDF 파일 참조)
<BCIC2018 프로그램>
- 박성조 글랜스TV 대표 ‘브랜디드 콘텐츠 시대의 대두 – 브랜드와 미디어간의 지속적인 콘텐츠 협업에 대해서’(첨부파일 참조)
- 최세정 고려대 교수 ‘브랜디드 콘텐츠의 매커니즘’
- 박재용 SBS 부장 ‘지상파의 새로운 마케팅 도전’
- 김정운 CJ ENM 팀장 ‘브랜디드 콘텐츠를 만들어 팔아본 썰’
- 이정아 헤럴드 인스파이어 기자 ‘새로운 영감으로 브랜드를 만나다’
- 조환승 서울문화사 팀장 ‘매체사(잡지사)의 브랜디드 콘텐츠 사례’
- 박민균 글랜스TV 이사 ‘글랜스TV의 브랜디드 콘텐츠 사례 및 향후 계획’
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